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Sunday, February 28, 2016

When Did MSNBC Become Morning Joe TV?

There is a lot to unpack in what happened between Melissa Harris-Perry and MSNBC.

"MSNBC intends to part ways with host Melissa Harris-Perry after she complained about preemptions of her weekend program and implied that there was a racial aspect to the cable-news network’s treatment, insiders at MSNBC said."

"Harris-Perry refused to appear on her program Saturday morning, telling her co-workers in an email that she felt “worthless” to the NBC-owned network. “I will not be used as a tool for their purposes,” wrote Harris-Perry, who is African American. “I am not a token, mammy or little brown bobble head. I am not owned by [NBC executives] or MSNBC. I love our show. I want it back.”

"The rebuke, which became public when it was obtained by the New York Times, has triggered discussions involving the network, Harris-Perry and her representatives about the terms of her departure, said people at MSNBC, who spoke on the condition of anonymity because the talks with Perry have not been finalized."

https://www.washingtonpost.com/lifestyle/style/msnbc-will-cut-ties-with-show-host-who-wrote-critical-email-to-colleagues/2016/02/27/bce30c8e-dd82-11e5-891a-4ed04f4213e8_story.html

Wow.

1. In one sense I don't see it as unreasonable that MSNBC has pushed election coverage during an election. I myself do enjoy a lot of their coverage.

Harris-Perry in this email at least clearly argued it was not just personal but racially based. In later comments, she seemed to walk the charge of racism back.

"In her email to her colleagues, Harris-Perry wrote, “Here is the reality: Our show was taken — without comment or discussion or notice — in the midst of an election season. After four years of building an audience, developing a brand and developing trust with our viewers, we were effectively and utterly silenced.”

"In a follow-up phone interview with the Times, Harris-Perry softened the racial aspects of her criticism, saying, “I don’t know if there is a personal racial component. I don’t think anyone is doing something mean to me because I’m a black person.”

Again, it's election season so this doesn't seem unreasonable. And it's not just her-a lot of MSNBC shows have been preempted by election coverage, including, thankfully, Andrea Mitchell.

2. On the other hand, while I for one enjoy the election coverage and the ratings show many viewers do, why does Joe Scarborough dominate this coverage so dramatically?

I mean aren't three hours enough? Evidently not:

"The network earlier faced some outcry on social media over its irregular preemptions of Jose Diaz-Balart, who hosts a two-hour bloc from 9 to 11 a.m. weekdays. Diaz-Balart’s disappearance from the air prompted a hashtag —#MasJose — and a petition to encourage MSNBC to feature him on the air more often."

"Diaz-Balart’s hosting duties are also in question at the network. Scenarios under review include extending the “Morning Joe” program into Diaz-Balart’s slot or creating a new program hosted by one of “Morning Joe’s” regular personalities. Diaz-Balart, who also anchors for NBC-owned Telemundo, is based in Miami, which complicates his role anchoring weekday coverage for New York-based MSNBC. He will continue anchoring “NBC Nightly News” on Saturdays."

"All of the changes carry a potential perception risk that MSNBC — known as the most liberal among the three leading cable-news networks — is diminishing the contributions of its minority personalities, network officials acknowledge. In addition to the issues with Harris-Perry and Diaz-Balart, the network’s new emphasis on news during the day have led to the demotion of two African American hosts: the Rev. Al Sharpton and Joy Reid, both of whom have been moved from daily shows to lower-profile weekend slots. (Reid assumed Harris-Perry’s hosting duties on Saturday.)"

"At the same time, the network brought back Brian Williams to be its leading daytime news anchor. Williams was suspended by NBC and ultimately lost his job as the anchor of NBC’s “Nightly News with Brian Williams” last year after he exaggerated the details of his reporting exploits in a series of media appearances."

In a statement, MSNBC spokesman Mark Kornblau said, “We are proud of the diverse backgrounds and viewpoints of our journalists, opinion hosts and analysts. We will gladly put that up against everyone else in the news business.”

I don't get why only Joe Scarborough can do election coverage and while they may have a diverse network it seems to becoming less so. It might also want to consider optics.


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