Pages

Monday, August 24, 2015

Whatever Happened to Google Saying 'Don't be Evil?'

I've spoken before but it bears repeating. Google treats its publishers very poorly. It bans any blog it wants, makes a vague claim about Terms of Service violations and then simply refuses to say why or consider any appeals.

http://lastmenandovermen.blogspot.com/2015/06/for-google-adsense-lawsuit-whos-time.html

They claim that they can't tell you as then cheaters could beat their detection program. It leaves us in a tautological conversation

"The anonymous Pastebin poster claimed participation in a program where Google's Adsense team purposely red-flagged accounts for banning and shutdown when they reached earning marks of $5,000 or $10,000. The unknown accuser alleged that whether or not the account was in violation of any Terms, any such high-earner was to be considered abusive."

"Like a negative conspiracy theory, the post's author also claims there was set aside a VIP "Green Group."

"Sites in the Green Group were basically given "carte blanche" to do anything they wanted, even if they flagrantly went against the AdSense TOS and Policies. That is why you will encounter sites with AdSense, but yet have and do things completely against AdSense rules."

"Whether it's true or not, the unsubstantiated anonymous post could be a PR mess for Google's AdSense unless they can staunch the bleeding."

"More importantly, it speaks volumes about the lack of transparency in Google's AdWords program and the atmosphere of mistrust in which publishers find themselves."

"It echoes the lack of transparency in many other aspects of Google's services, which have become a black mark on the company of late."

"In one section, the "AdSense Leak" states that when AdSense accounts are banned, any appeals are flatly ignored."

"Other policy changes also included how to deal with appeals, which still to this day, the large majority are completely ignored, and why you will rarely get an actual answer as to why your account was banned and absolutely no way to resolve it."

"Unfortunately, Google's users have heard this one before, and loudly, in another sector — Google Plus."

http://www.zdnet.com/article/adsense-leak-controversy-heats-up-as-google-denies-favoritism-theft-allegations/

There is no question there is no transparency at Google. Their explanation is that this is necessary so that they can protect their secret sauce-their detection process for catching people clicking their own ads.

The only way to decide is it where they at least have to explain somewhere what's going on here. Maybe in a court of law or before Congress. In my opinion there is way too much carte blanche not just for Google but by companies that offer website services in general like Outbrain as well-which does provide good services but also has this high handed attitude of dropping accounts without any right of appeal or warning.

 
http://fortune.com/2014/08/18/taboola-outbrain-battle-bad-reputation-each-other/
There has to be some accountability. One change I believe is vital is that Adsense and company don't get to not answer you. I think no such company should be allowed not to provide a phone number reachable in normal business hours. They will squawk about this but self-policing hasn't been working. 



No comments:

Post a Comment