According to Rush's spin it's no more remarkable than losing a couple fries at a drive-in. He's lost about 50 sponsors now but no big deal!
While the official ideology seems to be that Limbaugh will survive this and he claims this is nothing, he'll get new sponsors-he's already got 2 sponsors that may be coming in the next few weeks-what happened on today's show would seem to belie this.
Rush of course has never been a math major so we can forgive him for thinking that if he loses 50 sponsors and gets back 2, then he's back to even.
But what's perplexing is as it's no big deal, and Rush can't be hurt by this then why did the Premiere side of Clear Channel force Rush to apologize on a Saturday afternoon? And why today was there dead air during two commercial breaks today?
http://mediamatters.org/blog/201203080008
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