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Friday, April 20, 2012

Alec Loses 12ths Sponsor: Yum Brands

      Yum Brands is the owner of KFC, Taco Bell, and Pizza Hut, and shows that the fall out for Alec is not over yet.

      The recent loss of sponsors hit ALEC where it hurts. It lead them to shut down their task force charged with fighting for the Stand Your Ground laws for the NRA and the anti-voter "election laws." We've been seeing the power of mobilization of the grass roots lately and this is another one.

      That Yum is leaving ALEC even after they closed the task force shows how their increasingly bad reputation may be a real liability for them going forward.

       Which is a good thing for American voters. It is clear that boycotts are a very effective mode of attack. Hitting corporations where it hurts is a good way to get them to do the right thing or at least to stop doing the wrong thing. This was shown against Limbaugh and now Alec.

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