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Tuesday, September 9, 2014

Apple's Product Announcement: Watching the Pot Boil

     That's how it's felt watching the market so far today. The question is what Apple releases beyond what is known. We know they're going to unveil IPhone 6 today but what will it's exact features be? I'm pretty much doubled down on Apple as I not only have a bunch of its stock but also am long GTAT with 20 calls for the Sept 26 $17/50 strike.

     What investors of GTAT will look at is just how much of a nod Apple gives the use of Sapphire vs. Gorilla glass in its new phone and other products. On the other hand, owners of Corning's stock probably hope the opposite though Corning insists that it would have no problem meeting any new need for Sapphire Apple might need.

     http://www.cnbc.com/id/101984704

     There is some danger being long Apple I know. They've had a tremendous run which can't possible go on forever and why not use this occasion to lighten up? In addition, the release of the IPhone 5 was ultimately a plateau in the stock that it has only returned to now with the ramp up to this moment.

      What investors seem to want is something really new-there's been talk of a wrist watch-which presumably could use Saphiire's scratch resistant surface-and now there's talk of a new 'holy grail'-automatic payments.

       This is the kind of pressure Apple is under. This need to constantly be creating something brand new is perhaps not the best way to get a pot to boil. We shall soon see.

        http://www.cnbc.com/id/101984704

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